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Spanning from diagnosticity to serendipity: An empirical investigation of consumer responses to product presentation

Niu, WS; Huang, LQ; Chen, ML

Huang, LQ (corresponding author), Zhejiang Univ, Sch Management, Hangzhou, Peoples R China.

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2021; 60 ():

Abstract

This study examines the effects of different product presentation strategies (i.e., alternative- vs. attribute-based) on consumer responses to diagnos......

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