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Social media influencers' narrative strategies to create eWOM: A theoretical contribution

Zhou, S; Barnes, L; McCormick, H; Cano, MB

Zhou, S (corresponding author), Univ Manchester, Dept Mat, Sackville St Bldg, Manchester M1 3BB, Lancs, England.; Zhou, S (corresponding author), Hong Kong Polytech Univ, Inst Text & Clothing, Kowloon, Hung Hom, Hong Kong, Peoples R China.

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2021; 59 ():

Abstract

Social media influencers (SMIs) as significant stakeholders are increasingly collaborating with brands to cultivate marketing campaigns. However, lite......

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