Baidu
map

Direct selling, agent selling, or dual-format selling: Electronic channel configuration considering channel competition and platform service

Zhang, CH; Li, YT; Ma, Y

Li, YT (corresponding author), Northeastern Univ, Sch Business Adm, Shenyang 110004, Peoples R China.

COMPUTERS & INDUSTRIAL ENGINEERING, 2021; 157 ():

Abstract

Flourishing e-commerce has prompted manufacturers to design different electronic channel structures for consumers' electronic shopping needs. As a res......

Full Text Link


Baidu
map
Baidu
map
Baidu
map