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Factors Influencing Intention of Facebook Fans of Companies to Convert into Actual Buyers

Wang, HY; Wang, JH; Wang, HW; Chen, CC

Wang, HY (reprint author), Chung Hua Univ, Dept Hospitality Management, Hsinchu, Taiwan.

JOURNAL OF DATABASE MANAGEMENT, 2019; 30 (4): 1

Abstract

Recently, a new wave of business opportunities has emerged by integrating social media and commerce. Although many hospitality organizations have cons......

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