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THE RETAILER'S FREEBIES PROMOTION STRATEGY WITH MANUFACTURER ENCROACHMENT

Yan, Y; Hou, FJ

Hou, FJ (通讯作者),Beijing Inst Technol, Sch Management & Econ, Beijing 100081, Peoples R China.

JOURNAL OF INDUSTRIAL AND MANAGEMENT OPTIMIZATION, 2023; ():

Abstract

In recent years, the encroachment of the upstream manufacturer on the retailer has become increasingly frequent. This study focuses on the influence o......

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