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E-WOM's Impact on App Development

Zhang, PQ; Ge, Y; Lee, HM

Ge, Y (corresponding author), 1130 East Helen St, Tucson, AZ 85721 USA.

JOURNAL OF COMPUTER INFORMATION SYSTEMS, 2020; 60 (5): 418

Abstract

With the emergencies of Web 2.0, online word of mouth (e-WOM) has become one of the most useful communication channels. Organizations increasingly rel......

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