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Ambidextrous search and product innovation: moderating effects of resource and structural attributes

Zhang, WH; Zhao, YP; Wang, DH; Wang, HF; Li, J

Zhao, YP (reprint author), Tongji Univ, Sch Econ & Management, Shanghai 200092, Peoples R China.

JOURNAL OF TECHNOLOGY TRANSFER, 2019; 44 (4): 1007

Abstract

This study examines how ambidextrous search strategy that conjointly pursuing technology search and market search affects innovation, as well as under......

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