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Virtual Brand Community Experience, Identification, and Electronic Word-of-mouth

Qiao, L; Song, MM; Wang, N

Song, MM (reprint author), Hainan Univ, Haikou, Hainan, Peoples R China.

JOURNAL OF COMPUTER INFORMATION SYSTEMS, 0; ():

Abstract

Despite recognizing the importance of virtual brand community (VBC) and the existence of different types of electronic word-of-mouth (eWOM) behaviors ......

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