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EARLY BIRD VERSUS LATE OWL: AN EMPIRICAL INVESTIGATION OF INDIVIDUAL SHOPPING TIME HABIT AND ITS EFFECTS

Zhang, ZQ; Zhang, ZL; Chen, PY

Zhang, ZQ (corresponding author), Harbin Inst Technol, Sch Management, Harbin 150001, Peoples R China.

MIS QUARTERLY, 2021; 45 (1): 117

Abstract

Little research has focused on online shopping habits, particularly concerning time, missing the opportunity to potentially improve important outcomes......

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