Baidu
map

When digitalized customers meet digitalized services: A digitalized social cognitive perspective of omnichannel service usage

Sun, YQ; Yang, CF; Shen, XL; Wang, N

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2020; 54 ():

Abstract

With the prevalence of digital technologies, various services have grown digitalized. Specific to the marketing section, multichannel has been gradual......

Full Text Link


Baidu
map
Baidu
map
Baidu
map