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Impact of online word-of-mouth on sales: the moderating role of product review quality

Meng, Y; Wang, HW; Zheng, LJ

Wang, HW (reprint author), Tongji Univ, Sch Econ & Management, Shanghai 200092, Peoples R China.

NEW REVIEW OF HYPERMEDIA AND MULTIMEDIA, 2018; 24 (1): 1

Abstract

Facing with thousands of online product reviews, consumers usually pay close attention to those valuable ones which provide more specific and credible......

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