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COVID-19 vaccine hesitation and brand choice uncertainty

Rodrigues, P; Borges, AP; Brochado, A; Sousa, A

Borges, AP (通讯作者)，Res Ctr Org Markets & Ind Management COMEGI, Porto, Portugal.;Borges, AP (通讯作者)，ISAG European Business Sch, Porto, Portugal.;Borges, AP (通讯作者)，Res Ctr Business Sci & Tourism CICET FCVC, Porto, Portugal.

INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING, 2023; 17 (4): 495

Abstract

PurposeThis study aims to examine individual behaviours regarding coronavirus disease-2019 vaccine brands.Design/methodology/approachFirstly, qualitat......

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