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ASSESSING THE UNACQUAINTED: INFERRED REVIEWER PERSONALITY AND REVIEW HELPFULNESS

Liu, AX; Li, YL; Xu, SX

Liu, AX (corresponding author), Univ N Carolina, Belk Coll Business, Charlotte, NC 28223 USA.

MIS QUARTERLY, 2021; 45 (3): 1113

Abstract

This work examines the question of who is more likely to provide future helpful reviews in the context of online product reviews by synergistically us......

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