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Beyond the Personalization-Privacy Paradox: Privacy Valuation, Transparency Features, and Service Personalization

Karwatzki, S; Dytynko, O; Trenz, M; Veit, D

Karwatzki, S (reprint author), Univ Augsburg, Fac Business & Econ, Augsburg, Germany.

JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, 2017; 34 (2): 369

Abstract

Digital services need access to consumers' data to improve service quality and to generate revenues. However, it remains unclear how such services sho......

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