Baidu
map

Not too much nor too little: Salience bias in mobile plan choices

Jin, HF; Lu, ZT; Huang, LQ; Dou, JS

Jin, HF (corresponding author), Zhejiang Univ, Sch Management, Hangzhou, Peoples R China.

TELECOMMUNICATIONS POLICY, 2021; 45 (4):

Abstract

Understanding how consumers make tariff choices is a central issue in telecommunications. The object of the current paper is to investigate whether co......

Full Text Link


Baidu
map
Baidu
map
Baidu
map