Baidu
map

What Drives Gift-giving Intention in Live Streaming? The Perspectives of Emotional Attachment and Flow Experience

Li, Y; Peng, Y

Peng, Y (corresponding author), Chongqing Univ Posts & Telecommun, Sch Econ & Management, 2. Chongwen Rd, Chongqing 400065, Peoples R China.

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, ; ():

Abstract

Gift-giving is popular in live streaming, and many users irrationally send virtual gifts to their favorite live streamers. Based on the attachment and......

Full Text Link


Baidu
map
Baidu
map
Baidu
map