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HOW DOES EMPLOYEE INFUSION USE OF CRM SYSTEMS DRIVE CUSTOMER SATISFACTION? MECHANISM DIFFERENCES BETWEEN FACE-TO-FACE AND VIRTUAL CHANNELS

Chen, LW; Hsieh, JJPA; Rai, A; Xu, SAX

Chen, LW (corresponding author), Univ Cincinnati, Dept Operat Business Analyt & Informat Syst, Lindner Coll Business, Cincinnati, OH 45220 USA.

MIS QUARTERLY, 2021; 45 (2): 719

Abstract

To attain customer satisfaction, service firms invest significant resources to implement customer relationship management (CRM) systems to support int......

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