Baidu
map

Optimal pricing with free gift cards in a two-product supply chain

Li, YF; Pan, JM; Zhou, J

Pan, JM (corresponding author), Univ Elect Sci & Technol China, Sch Management & Econ, Chengdu 611731, Peoples R China.

FLEXIBLE SERVICES AND MANUFACTURING JOURNAL, ; ():

Abstract

We develop a model of free gift card promotions in a two-product supply chain. We analyze three cases with different gift card strategies based on whe......

Full Text Link


Baidu
map
Baidu
map
Baidu
map