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The influence of subjective characteristics of social network sites on consumers' word-of-mouth sharing

Li, Y; Wu, RJ; Li, DJ

Li, Y (corresponding author), Capital Univ Econ & Business, Coll Business Adm, Beijing, Peoples R China.

ONLINE INFORMATION REVIEW, 2020; 44 (5): 977

Abstract

Purpose The purpose of this paper is to examine how subjective characteristics of social network sites (SNSs) affect consumers' positive and negative ......

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