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Review popularity and review helpfulness: A model for user review effectiveness

Wu, JN

Wu, JN (reprint author), Louisiana State Univ, EJ Ourso Coll Business, Baton Rouge, LA 70803 USA.

DECISION SUPPORT SYSTEMS, 2017; 97 ( ): 92

Abstract

The wide adoption and perceived helpfulness of online user reviews on consumers' decision making have energized academic research on the assessment of......

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