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To reward or develop identification in online brand communities: evidence from emerging markets

Hua, Y; Ma, S; Wang, YG; Wan, QM

Wang, YG (reprint author), Univ Int Business & Econ, Sch Business, Beijing 100029, Peoples R China.

INFORMATION TECHNOLOGY FOR DEVELOPMENT, 2017; 23 (3): 579

Abstract

The utilization of online brand community (OBC) has attracted significant attention in academic and practical areas given the prevailing recognition o......

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