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Effects of local and national advertising across brands: the case of yogurt in China

Chen, B; Hu, WY; Zhou, QJ

Chen, B (corresponding author), Huazhong Agr Univ, Coll Econ & Management, 1 Shizishan St, Wuhan, Hubei, Peoples R China.

AUSTRALIAN JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS, 2020; 64 (4): 1260

Abstract

This study examines Chinese consumer's demand for yogurt and evaluates the effect of advertising on yogurt demand in four first-tier cities in China. ......

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