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Effects of network externalities on user loyalty to online B2B platforms: an empirical study

Cen, YH; Li, L

Li, L (corresponding author), Nanjing Univ Sci, Technology, Nanjing, Peoples R China.

JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT, 2020; 33 (2): 309

Abstract

Purpose Given a product or service, the number of its installed user base has a significant positive effect on the existing users' loyalty and new use......

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