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TWEET TO THE TOP? SOCIAL MEDIA PERSONAL BRANDING AND CAREER OUTCOMES

Chen, YZ; Rui, HX; Whinston, AB

Chen, YZ (corresponding author), Hong Kong Univ Sci & Technol, Sai Kung, Hong Kong, Peoples R China.

MIS QUARTERLY, 2021; 45 (2): 499

Abstract

This paper studies whether social media personal branding (PB) improves a job candidate's labor market performance in the context of executive employm......

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