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A scoping review of celebrity endorsement in environmental campaigns and evidence for its effectiveness

Olmedo, A; Milner-Gulland, EJ; Challender, DWS; Cugniere, L; Dao, HTT; Nguyen, LB; Nuno, A; Potier, E; Ribadeneira, M; Thomas-Walters, L; Wan, AKY; Wang, YF; Verissimo, D

Olmedo, A (corresponding author), Univ Oxford, Dept Zool, Zool Res & Adm Bldg,11a,Mansfield Rd, Oxford, England.

CONSERVATION SCIENCE AND PRACTICE, 2020; 2 (10):

Abstract

The use of celebrities in marketing campaigns is widespread globally, including in environmental conservation. Celebrity endorsements are pervasive, b......

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