Big Data, Marketing Analytics, and Firm Marketing Capabilities-MedSci.cn - 梅斯（MedSci）

Big Data, Marketing Analytics, and Firm Marketing Capabilities

Cao, GM; Tian, N; Blankson, C

Cao, GM (通讯作者)，Ajman Univ, Coll Business Adm, Ajman, U Arab Emirates.

JOURNAL OF COMPUTER INFORMATION SYSTEMS, 2022; 62 (3): 442

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