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Enhancing geotargeting with temporal targeting, behavioral targeting and promotion for comprehensive contextual targeting

Lian, SH; Cha, TT; Xu, YJ

Xu, YJ (reprint author), Fudan Univ, Sch Management, 670 Guoshun Rd, Shanghai, Peoples R China.

DECISION SUPPORT SYSTEMS, 2019; 117 (): 28

Abstract

Offline stores rely on customers who are geographically close to the store. However, how to target at online users to draw them to the offline store r......

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