Baidu
map

The influences of product similarity on consumer preferences: a study based on eye-tracking analysis

Ye, CY; Xiong, Y; Li, Y; Liu, LF; Wang, M

Xiong, Y (corresponding author), Sichuan Univ, Sch Mech Engn, Chengdu 610065, Peoples R China.; Xiong, Y (corresponding author), Innovat Method & Creat Design Key Lab Sichuan Pro, Chengdu 610065, Peoples R China.

COGNITION TECHNOLOGY & WORK, 2020; 22 (3): 603

Abstract

Product similarity plays an important role in affecting consumer preferences. Although the existing literature discusses consumer preferences or produ......

Full Text Link


Baidu
map
Baidu
map
Baidu
map