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Beauty matters: reducing bounce rate by aesthetics of experience product portal page

Wang, XQ; Li, Y; Cai, Z; Liu, HF

Li, Y (corresponding author), Hefei Univ Technol, Sch Management, Hefei, Peoples R China.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 2021; 121 (8): 1848

Abstract

Purpose This study aims to investigate the impact of experience product portal page aesthetics on bounce rate. Design/methodology/approach This resear......

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