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Harmonizing the Branding Strategy of World Natural Heritage in China: Visitors' Awareness of the Multiple Brands of Wulingyuan, Zhangjiajie

Wang, ZG; Yuan, BC

Wang, ZG (corresponding author), Shenyang Agr Univ, Coll Econ & Management, Shenyang 110866, Peoples R China.

GEOHERITAGE, 2020; 12 (2):

Abstract

Brand serves as a useful tool in the management of protected areas, and widely applied in World Natural Heritage (WNH) protection around the world. Us......

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