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A Structural Model for Unity of Experience: Connecting User Experience, Customer Experience, and Brand Experience

Lee, HJ; Lee, KKH; Choi, J

Choi, J (reprint author), Yonsei Univ, Grad Sch Informat, Seoul, South Korea.

JOURNAL OF USABILITY STUDIES, 2018; 14 (1): 8

Abstract

Understanding customer experience from a holistic perspective requires examination of user experience in the context of marketing and branding. This s......

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