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How do customers navigate perceived inappropriateness of collective emotion in group service recovery? An application of cognitive dissonance theory

Xu, XA; Liu, J; Cai, RY

Liu, J (通讯作者),Hainan Univ, Sch Tourism, Haikou 570228, Peoples R China.

TOURISM MANAGEMENT, 2022; 93 ():

Abstract

Although group-level service failures usually cause more adverse consequences than individual-level ones, existing literature on group service failure......

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