Creative analytics: Towards data-inspired creative decisions-MedSci.cn - 梅斯（MedSci）

Creative analytics: Towards data-inspired creative decisions

Tamm, T; Hallikainen, P; Tim, Y

Tamm, T (通讯作者)，Deakin Univ, Deakin Business Sch, Burwood, Vic 3125, Australia.

INFORMATION SYSTEMS JOURNAL, 2022; 32 (4): 729

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