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开始在网上卖药 屈臣氏进军医药电商

2017-08-01 佚名 亿邦动力网

屈臣氏在2013年推出了自有电商平台,在该平台上可以搞定你所有需要的日常用品,从洗护用品、彩妆、食品、保健品,再到手机配件、床上用品等应有尽有。接下来屈臣氏可能想要帮你把药品及医疗器械的问题也解决了。

屈臣氏在2013年推出了自有电商平台,在该平台上可以搞定你所有需要的日常用品,从洗护用品、彩妆、食品、保健品,再到手机配件、床上用品等应有尽有。接下来屈臣氏可能想要帮你把药品及医疗器械的问题也解决了。

有业内人士告诉记者,武汉屈臣氏收购了某家药店并获得互联网药品交易C证。这表明屈臣氏也要在医药电商领域插一脚了?

记者就此向屈臣氏官方进行求证,截至发稿前并尚未收到回复。

公开信息显示,今年1月10日,武汉屈臣氏个人用品商店有限公司获得由湖北省食药监局核发的互联网药品交易证书,可以向个人消费者提供药品,网站名称为“屈臣氏大药房”。



用户下单后可以选择货到付款,由就近的门店进行配送。屈臣氏大药房目前覆盖的配送范围仅限于武汉市江汉区、硚口区、江岸区、汉阳区以及武昌区。

不过“屈臣氏大药房”网上商城目前还未完全搭建完成尚未上线,据其合作方乐商软件COO黎敏生介绍,屈臣氏医药电商的项目共有两期,第一期为交易资格申办(即互联网药品交易证书申办);第二期为平台搭建,目前已经在内部测试。



有业内人士认为,收购行为发生在去年,互联网药品交易资格证书也在今年年初获得,但半年多时间内并未有太多进展。

对此黎敏生解释,因为屈臣氏为外资企业,审批流程较长,现在项目正在快速进行中,很快就会推出来。

尽管“屈臣氏大药房”尚未“营业”,但在“屈臣氏官方网站”上,已有计生用品、退热贴、创可贴、隐形眼药水等医用产品进行销售。



据记者了解,“屈臣氏官方网站”与“屈臣氏大药房”同属于一家公司,即武汉屈臣氏个人用品商店有限公司,同时该公司还负责运营屈臣氏天猫官方旗舰店。2016年该公司就获得了药品经营许可证。



屈臣氏本来就是药房起家,“屈臣氏大药房”这个名字本来也就属于屈臣氏。

1841年由英国人沃森创办的“广东药房”南下香港并改名为“屈臣氏大药房”。1963年李嘉诚旗下的香港和记黄埔集团正式收购屈臣氏公司,屈臣氏成为以保健和美容产品为主的零售品牌。

屈臣氏线下门店一直有销售药品。常见的有驱蚊水、鼻炎喷雾、薄荷膏、晕车药等,屈臣氏对药品的定位为:日常用品与应季产品。

有数据显示,2007年屈臣氏药品所占结构份额只有10%;到了2013年,该比例已经上升到20%-25%。

屈臣氏在电商领域也做了不少尝试。

2011年,屈臣氏首度进军淘宝商城,2012年推出掌上网店。紧接着2013年屈臣氏推出了自有官方网站,并提供基于LBS的线下门店自提服务。

去年年初,屈臣氏就同百度外卖合作,在北京、上海、广州三地推出化妆品“外卖服务”,消费者下单后会在一个小时内送达,不过现在百度外卖上已无该项目。

今年屈臣氏又宣布与天猫合作,将在部分地区门店开设“天猫专柜”,出售天猫榜单的热门产品,消费者可在屈臣氏天猫旗舰店下单,再到线下店面提货或享受闪电购的配送服务。并尝试打通线上线下的渠道以及天猫旗舰店与屈臣氏的会员积分系统。

据记者了解,根据2016年财报显示,尽管屈臣氏在内地共开了446家新店,较2015年增长了18%。但平均单店产出约729万元,较2015年下滑约10.1%。

面对多年来首次业绩下滑,不少人质疑屈臣氏是否已经老了。

数据显示目前屈臣氏线下共有超过6000万会员,3000家门店,如果可以完成线下向线上倒流,医药电商B2C所担心的流量问题对于屈臣氏来说似乎构不成威胁。同时,经营多年的屈臣氏对品牌、渠道的管理能力也是其做医药电商优势之一。

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    2017-08-03 cathymary
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    2017-08-02 明天会更好!

    谢谢分享,很不错。

    0

  5. [GetPortalCommentsPageByObjectIdResponse(id=1706780, encodeId=c1ad1e06780e1, content=<a href='/topic/show?id=628a30e3012' target=_blank style='color:#2F92EE;'>#军医#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=60, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=30730, encryptionId=628a30e3012, topicName=军医)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=0af031318295, createdName=ms691033630344116, createdTime=Sat Jan 06 09:38:00 CST 2018, time=2018-01-06, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=1647584, encodeId=062f164e584c4, content=<a href='/topic/show?id=ad5f3536193' target=_blank style='color:#2F92EE;'>#医药电商#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=74, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=35361, encryptionId=ad5f3536193, topicName=医药电商)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=0ca223453562, createdName=liuyong2988, createdTime=Sun Feb 04 09:38:00 CST 2018, time=2018-02-04, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=1409011, encodeId=54531409011d8, content=<a href='/topic/show?id=2c1c35262a9' target=_blank style='color:#2F92EE;'>#医药#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=49, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=35262, encryptionId=2c1c35262a9, topicName=医药)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=36f62754598, createdName=cathymary, createdTime=Thu Aug 03 09:38:00 CST 2017, time=2017-08-03, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=229152, encodeId=5f072291528c, content=谢谢分享,很不错。, beContent=null, objectType=article, channel=null, level=null, likeNumber=82, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=http://cacheapi.medsci.cn/resource/upload/20160914/IMG57D82E721DB581755.jpg, createdBy=4fc81933929, createdName=明天会更好!, createdTime=Wed Aug 02 11:37:15 CST 2017, time=2017-08-02, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=228914, encodeId=7207228914c8, content=学习了受益匪浅。, beContent=null, objectType=article, channel=null, level=null, likeNumber=91, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/ajNVdqHZLLDicHg2ldsSNmib46PmdzpO7CQEmPjuULp1v45zPWwMYhrnXgvl3OtmUCZSQfgITWn96X9moL94nUGA/0, createdBy=28072041016, createdName=131****1460, createdTime=Tue Aug 01 19:48:50 CST 2017, time=2017-08-01, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=228900, encodeId=b0db228900e4, content=不错的,学习了,谢谢分享!, beContent=null, objectType=article, channel=null, level=null, likeNumber=79, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/mStl88fu4NdqKgfW3nMpOkC3jXxiaW2po0PtglY5ZuVjERqKADW4HyMI8bcZXWlKgH7tEP9ULBoBzuQMibia4pr1s9rQPqLvqQJ/0, createdBy=e8c02060444, createdName=中医痴, createdTime=Tue Aug 01 18:48:28 CST 2017, time=2017-08-01, status=1, ipAttribution=)]
    2017-08-01 131****1460

    学习了受益匪浅。

    0

  6. [GetPortalCommentsPageByObjectIdResponse(id=1706780, encodeId=c1ad1e06780e1, content=<a href='/topic/show?id=628a30e3012' target=_blank style='color:#2F92EE;'>#军医#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=60, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=30730, encryptionId=628a30e3012, topicName=军医)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=0af031318295, createdName=ms691033630344116, createdTime=Sat Jan 06 09:38:00 CST 2018, time=2018-01-06, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=1647584, encodeId=062f164e584c4, content=<a href='/topic/show?id=ad5f3536193' target=_blank style='color:#2F92EE;'>#医药电商#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=74, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=35361, encryptionId=ad5f3536193, topicName=医药电商)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=0ca223453562, createdName=liuyong2988, createdTime=Sun Feb 04 09:38:00 CST 2018, time=2018-02-04, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=1409011, encodeId=54531409011d8, content=<a href='/topic/show?id=2c1c35262a9' target=_blank style='color:#2F92EE;'>#医药#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=49, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=35262, encryptionId=2c1c35262a9, topicName=医药)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=36f62754598, createdName=cathymary, createdTime=Thu Aug 03 09:38:00 CST 2017, time=2017-08-03, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=229152, encodeId=5f072291528c, content=谢谢分享,很不错。, beContent=null, objectType=article, channel=null, level=null, likeNumber=82, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=http://cacheapi.medsci.cn/resource/upload/20160914/IMG57D82E721DB581755.jpg, createdBy=4fc81933929, createdName=明天会更好!, createdTime=Wed Aug 02 11:37:15 CST 2017, time=2017-08-02, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=228914, encodeId=7207228914c8, content=学习了受益匪浅。, beContent=null, objectType=article, channel=null, level=null, likeNumber=91, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/ajNVdqHZLLDicHg2ldsSNmib46PmdzpO7CQEmPjuULp1v45zPWwMYhrnXgvl3OtmUCZSQfgITWn96X9moL94nUGA/0, createdBy=28072041016, createdName=131****1460, createdTime=Tue Aug 01 19:48:50 CST 2017, time=2017-08-01, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=228900, encodeId=b0db228900e4, content=不错的,学习了,谢谢分享!, beContent=null, objectType=article, channel=null, level=null, likeNumber=79, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/mStl88fu4NdqKgfW3nMpOkC3jXxiaW2po0PtglY5ZuVjERqKADW4HyMI8bcZXWlKgH7tEP9ULBoBzuQMibia4pr1s9rQPqLvqQJ/0, createdBy=e8c02060444, createdName=中医痴, createdTime=Tue Aug 01 18:48:28 CST 2017, time=2017-08-01, status=1, ipAttribution=)]
    2017-08-01 中医痴

    不错的,学习了,谢谢分享!

    0

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