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「全球很大医院」发通知:药代开始备案

2017-08-30 田边 赛柏蓝

“全球最大医院”发通知,药代开始备案!

“全球最大医院”发通知,药代开始备案!

▍郑大一附院开始药代备案

近日,一份郑大一附院的《有关调研医药代表学术推广情况的通知》在业界流传。这份通知来自医院的“药学部药品供应科”。

通知相关人员,药学部即日起,将对在郑大一附院开展西药药品学术推广的医药代表情况进行调研,请各有关人员通知相关医药代表携带有关材料医院河医院区药学部(15A)二楼药品质控室进行相关信息的备案。

通知要求的备案资料为:身份证原件及复印件、最高学历原件及复印件、劳动关系或劳务委托证明原件、推广药品信息材料原件。不过,医院方面表示,此处备案为自愿。

通知发布日期为8月25日,备案已经开始。

▍大部分代表不敢去备案

郑大一附院被媒体称之为“全球大医院”“宇宙大医院”。患者多、床位多、挣得也多。
公开资料显示,医院2016年营收总额为94.89亿元。门诊量方面,郑大一附院在2016年超过了570万人次。在郑东新院区建成后,再加上惠济院区,核定床位将扩张到10000张。冠绝国内同行,傲视全球医院。

对于郑大一附院的备案通知,一位和此相关的医药代表对赛柏蓝表示“从这个通知看,药企、代理商的代表都可以本案,另外,只限定的是西药产品,还没有强制,看上去挺宽松。”

“不过,这是个信号,医院可能也要试试效果,摸索下管理的办法。保守估计,在郑大一附院活动的代表超过2000人,大部分不敢主动去备案。”

▍下一步,该给医生、药代身上植入定位系统?

现在,很多眼睛通过摄像头盯着医生和药代,一旦发现违规接触,马山处理。驱逐代表、全院停药、调查医生等等,就是要斩断回扣的输送渠道,监管可谓密不透风。

但,显然还有个漏洞——医生总是要下班的。院内的铜墙铁壁,肯定会将“私下的交易”驱赶到院外,那是一片自由的天地。如何监管?

家访、组织郊游、喝个小酒…如果想要保持以往的关系,太简单了。事实上,资深的代表早都不去医院了,有点经验只维护老客户的代表,也很少去医院了,销量依然有保证。

实在不行,给医生和药代的身上植入GPS定位系统吧,实时监控两者的动态位置,通过大数据判断双方是否存在利益关系。如果有,马上派人赴现场调查,如果能人赃俱获,肯定能把他们吓得筛糠。

这样,才有用!

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  1. [GetPortalCommentsPageByObjectIdResponse(id=1666666, encodeId=f61a1666666e8, content=<a href='/topic/show?id=df6a8e287d7' target=_blank style='color:#2F92EE;'>#药代#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=66, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=87287, encryptionId=df6a8e287d7, topicName=药代)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=bccf26064950, createdName=fengyqf, createdTime=Wed Jun 13 21:03:00 CST 2018, time=2018-06-13, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=1910201, encodeId=f3731910201b7, content=<a href='/topic/show?id=0e4e43635a6' target=_blank style='color:#2F92EE;'>#大医院#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=60, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=43635, encryptionId=0e4e43635a6, topicName=大医院)], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=6976269, createdName=zhangph, createdTime=Fri Apr 27 06:03:00 CST 2018, time=2018-04-27, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=1590916, encodeId=914915909161d, content=<a href='/topic/show?id=f175424e6fe' target=_blank style='color:#2F92EE;'>#备案#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=72, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=42476, encryptionId=f175424e6fe, topicName=备案)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=41f217885803, createdName=cenghis, createdTime=Fri Sep 01 06:03:00 CST 2017, time=2017-09-01, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=238751, encodeId=b11e238e51fe, content=不错的.学习了.谢谢分享!, beContent=null, objectType=article, channel=null, level=null, likeNumber=86, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/mStl88fu4NdqKgfW3nMpOkC3jXxiaW2po0PtglY5ZuVjERqKADW4HyMI8bcZXWlKgH7tEP9ULBoBzuQMibia4pr1s9rQPqLvqQJ/0, createdBy=e8c02060444, createdName=中医痴, createdTime=Wed Aug 30 19:24:22 CST 2017, time=2017-08-30, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=238722, encodeId=3b7b238e22a0, content=实在不行.给医生和药代的身上植入GPS定位系统吧.实时监控两者的动态位置.通过大数据判断双方是否存在利益关系.如果有.马上派人赴现场调查.如果能人赃俱获.肯定能把他们吓得筛糠., beContent=null, objectType=article, channel=null, level=null, likeNumber=74, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/NUyjXTCJjo7cJ6ejWUr2nIia8qOvAKNdLHr32Df6G8iaoaOx6pHaoiacwp26DaslxZHCGbibZhhCGven4rvmWP60GahtzgFjgCjR/0, createdBy=6b111703011, createdName=有备才能无患, createdTime=Wed Aug 30 16:20:09 CST 2017, time=2017-08-30, status=1, ipAttribution=)]
    2018-06-13 fengyqf
  2. [GetPortalCommentsPageByObjectIdResponse(id=1666666, encodeId=f61a1666666e8, content=<a href='/topic/show?id=df6a8e287d7' target=_blank style='color:#2F92EE;'>#药代#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=66, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=87287, encryptionId=df6a8e287d7, topicName=药代)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=bccf26064950, createdName=fengyqf, createdTime=Wed Jun 13 21:03:00 CST 2018, time=2018-06-13, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=1910201, encodeId=f3731910201b7, content=<a href='/topic/show?id=0e4e43635a6' target=_blank style='color:#2F92EE;'>#大医院#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=60, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=43635, encryptionId=0e4e43635a6, topicName=大医院)], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=6976269, createdName=zhangph, createdTime=Fri Apr 27 06:03:00 CST 2018, time=2018-04-27, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=1590916, encodeId=914915909161d, content=<a href='/topic/show?id=f175424e6fe' target=_blank style='color:#2F92EE;'>#备案#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=72, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=42476, encryptionId=f175424e6fe, topicName=备案)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=41f217885803, createdName=cenghis, createdTime=Fri Sep 01 06:03:00 CST 2017, time=2017-09-01, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=238751, encodeId=b11e238e51fe, content=不错的.学习了.谢谢分享!, beContent=null, objectType=article, channel=null, level=null, likeNumber=86, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/mStl88fu4NdqKgfW3nMpOkC3jXxiaW2po0PtglY5ZuVjERqKADW4HyMI8bcZXWlKgH7tEP9ULBoBzuQMibia4pr1s9rQPqLvqQJ/0, createdBy=e8c02060444, createdName=中医痴, createdTime=Wed Aug 30 19:24:22 CST 2017, time=2017-08-30, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=238722, encodeId=3b7b238e22a0, content=实在不行.给医生和药代的身上植入GPS定位系统吧.实时监控两者的动态位置.通过大数据判断双方是否存在利益关系.如果有.马上派人赴现场调查.如果能人赃俱获.肯定能把他们吓得筛糠., beContent=null, objectType=article, channel=null, level=null, likeNumber=74, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/NUyjXTCJjo7cJ6ejWUr2nIia8qOvAKNdLHr32Df6G8iaoaOx6pHaoiacwp26DaslxZHCGbibZhhCGven4rvmWP60GahtzgFjgCjR/0, createdBy=6b111703011, createdName=有备才能无患, createdTime=Wed Aug 30 16:20:09 CST 2017, time=2017-08-30, status=1, ipAttribution=)]
    2018-04-27 zhangph
  3. [GetPortalCommentsPageByObjectIdResponse(id=1666666, encodeId=f61a1666666e8, content=<a href='/topic/show?id=df6a8e287d7' target=_blank style='color:#2F92EE;'>#药代#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=66, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=87287, encryptionId=df6a8e287d7, topicName=药代)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=bccf26064950, createdName=fengyqf, createdTime=Wed Jun 13 21:03:00 CST 2018, time=2018-06-13, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=1910201, encodeId=f3731910201b7, content=<a href='/topic/show?id=0e4e43635a6' target=_blank style='color:#2F92EE;'>#大医院#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=60, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=43635, encryptionId=0e4e43635a6, topicName=大医院)], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=6976269, createdName=zhangph, createdTime=Fri Apr 27 06:03:00 CST 2018, time=2018-04-27, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=1590916, encodeId=914915909161d, content=<a href='/topic/show?id=f175424e6fe' target=_blank style='color:#2F92EE;'>#备案#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=72, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=42476, encryptionId=f175424e6fe, topicName=备案)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=41f217885803, createdName=cenghis, createdTime=Fri Sep 01 06:03:00 CST 2017, time=2017-09-01, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=238751, encodeId=b11e238e51fe, content=不错的.学习了.谢谢分享!, beContent=null, objectType=article, channel=null, level=null, likeNumber=86, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/mStl88fu4NdqKgfW3nMpOkC3jXxiaW2po0PtglY5ZuVjERqKADW4HyMI8bcZXWlKgH7tEP9ULBoBzuQMibia4pr1s9rQPqLvqQJ/0, createdBy=e8c02060444, createdName=中医痴, createdTime=Wed Aug 30 19:24:22 CST 2017, time=2017-08-30, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=238722, encodeId=3b7b238e22a0, content=实在不行.给医生和药代的身上植入GPS定位系统吧.实时监控两者的动态位置.通过大数据判断双方是否存在利益关系.如果有.马上派人赴现场调查.如果能人赃俱获.肯定能把他们吓得筛糠., beContent=null, objectType=article, channel=null, level=null, likeNumber=74, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/NUyjXTCJjo7cJ6ejWUr2nIia8qOvAKNdLHr32Df6G8iaoaOx6pHaoiacwp26DaslxZHCGbibZhhCGven4rvmWP60GahtzgFjgCjR/0, createdBy=6b111703011, createdName=有备才能无患, createdTime=Wed Aug 30 16:20:09 CST 2017, time=2017-08-30, status=1, ipAttribution=)]
    2017-09-01 cenghis
  4. [GetPortalCommentsPageByObjectIdResponse(id=1666666, encodeId=f61a1666666e8, content=<a href='/topic/show?id=df6a8e287d7' target=_blank style='color:#2F92EE;'>#药代#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=66, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=87287, encryptionId=df6a8e287d7, topicName=药代)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=bccf26064950, createdName=fengyqf, createdTime=Wed Jun 13 21:03:00 CST 2018, time=2018-06-13, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=1910201, encodeId=f3731910201b7, content=<a href='/topic/show?id=0e4e43635a6' target=_blank style='color:#2F92EE;'>#大医院#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=60, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=43635, encryptionId=0e4e43635a6, topicName=大医院)], attachment=null, authenticateStatus=null, createdAvatar=, createdBy=6976269, createdName=zhangph, createdTime=Fri Apr 27 06:03:00 CST 2018, time=2018-04-27, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=1590916, encodeId=914915909161d, content=<a href='/topic/show?id=f175424e6fe' target=_blank style='color:#2F92EE;'>#备案#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=72, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=42476, encryptionId=f175424e6fe, topicName=备案)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=41f217885803, createdName=cenghis, createdTime=Fri Sep 01 06:03:00 CST 2017, time=2017-09-01, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=238751, encodeId=b11e238e51fe, content=不错的.学习了.谢谢分享!, beContent=null, objectType=article, channel=null, level=null, likeNumber=86, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/mStl88fu4NdqKgfW3nMpOkC3jXxiaW2po0PtglY5ZuVjERqKADW4HyMI8bcZXWlKgH7tEP9ULBoBzuQMibia4pr1s9rQPqLvqQJ/0, createdBy=e8c02060444, createdName=中医痴, createdTime=Wed Aug 30 19:24:22 CST 2017, time=2017-08-30, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=238722, encodeId=3b7b238e22a0, content=实在不行.给医生和药代的身上植入GPS定位系统吧.实时监控两者的动态位置.通过大数据判断双方是否存在利益关系.如果有.马上派人赴现场调查.如果能人赃俱获.肯定能把他们吓得筛糠., beContent=null, objectType=article, channel=null, level=null, likeNumber=74, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/NUyjXTCJjo7cJ6ejWUr2nIia8qOvAKNdLHr32Df6G8iaoaOx6pHaoiacwp26DaslxZHCGbibZhhCGven4rvmWP60GahtzgFjgCjR/0, createdBy=6b111703011, createdName=有备才能无患, createdTime=Wed Aug 30 16:20:09 CST 2017, time=2017-08-30, status=1, ipAttribution=)]
    2017-08-30 中医痴

    不错的.学习了.谢谢分享!

    0

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    2017-08-30 有备才能无患

    实在不行.给医生和药代的身上植入GPS定位系统吧.实时监控两者的动态位置.通过大数据判断双方是否存在利益关系.如果有.马上派人赴现场调查.如果能人赃俱获.肯定能把他们吓得筛糠.

    0

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8月24日,上海食药监局公布《上海市医药代表登记管理试行办法(征求意见稿)》(以下简称《办法》),要求在本市派驻医药代表的生产企业,应当自本办法施行之日起60个工作日内完成医药代表信息登记。

刚刚,医院试用人脸识别系统监控医药代表了!

今天某地的小伙伴们发来两张截图,先给大家看看:据了解,今天是某地第十人民医院第一天试运行,下周正式按软件提示要求保安抓不符合要求的医药代表,另外,据说其它医院近期也将开始,效果好的话,可能推广到全市医院。从第二张截图我们可以看出,遍布医院及医生诊室内的摄像头一旦监控到人像和系统内医药代表照片相符,即报警提示,等候下一步处理,基本每个医药代表医院活动情况均会被捕获,而从本图里第三个报警记录显示位置看

上海市:自费药也被全面监控 药代将遭严查

控费、治理贿赂,组合拳不断推出并收紧绳索。

备案制下的医药代表的未来在哪里?

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为何学术营销本土落地难?职业经理人不行?

医药代表一词在上世纪八十年代被引入中国。如今,最初的那批医药代表已经功成名就,他们顶着各种光环活跃在医药圈内。有的在跨国药企继续担任要职,有的转向本土企业操刀学术营销,也有的更换职业跑道开始创业。

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