In every facet of product innovation, Journal of Product Innovation Management advances management practice by offering both theoretical structures and practical techniques. The journal is at the cutting edge of academic theory and effective management practice for both the internal and external environment of the organization and offers managers, academics and students innovative, informative and thought-provoking reading. International contributors to the journal include academics from management, engineering, and the sciences, practicing managers, and consultants, among others. Their expertise provides a wide range of stimulating and innovative thought from both academia and the corporate world.