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Discourage or encourage? An online manufacture's response to competing product introduction under physical showroom cooperation

Zhang, HY; Dan, B; Zhang, XM

Dan, B (corresponding author), Chongqing Univ, Sch Econ & Business Adm, 174 Shazhengjie, Chongqing 400044, Peoples R China.

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2021; 47 ():

Abstract

More and more online manufacturers showcase products in retailers' stores which are regarded as physical showrooms to resolve product fit uncertainty,......

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