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How primary and supplementary reviews affect consumer decision making? Roles of psychological and managerial mechanisms

Wang, YG; Tariq, S; Alvi, TH

Alvi, TH (corresponding author), COMSATS Univ Islamabad, Dept Management Sci, Lahore, Pakistan.

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2021; 46 ():

Abstract

There exists evidence that online reviews in general and primary (or initial) reviews, in particular, are manipulated and biased by the sellers to inc......

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