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Retaining customers with in-store mobile usage experience in omni-channel retailing: The moderating effects of product information overload and alternative attractiveness

Fang, J; Liu, HF; Li, Y; Cai, Z

Li, Y (corresponding author), Hefei Univ Technol, Sch Management, 193 Tunxi Rd, Hefei, Anhui, Peoples R China.

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2021; 46 ():

Abstract

Given the growth of e-commerce and the widespread adoption of mobile devices, retailers face the everincreasing challenge of losing customers due to c......

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