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Competing e-tailers' adoption strategies of buy-online-and-return-in-store service

Jin, DL; Huang, M

Huang, M (corresponding author), Northeastern Univ, Coll Informat Sci & Engn, Shenyang 110819, Liaoning, Peoples R China.

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2021; 47 ():

Abstract

Motivated by the practice that some e-tailers cooperate with third-party store channel providers for buy-onlineand-return-in-store (BORS) services, we......

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