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Exploring factors on customers' restaurant choice: an analysis of restaurant attributes

Liu, P; Tse, ECY

Liu, P (reprint author), Univ Missouri, Columbia, MO 65211 USA.

BRITISH FOOD JOURNAL, 2018; 120 (10): 2289

Abstract

Purpose The purpose of this paper is to identify the importance and performance of customers' full-service restaurant selection factors in the USA usi......

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