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Third-party sellers' product entry strategy and its sales impact on a hybrid retail platform

Li, Q; Wang, QS; Song, PJ

Wang, QS (corresponding author), Nanjing Univ, Sch Business, Dept Mkt & Commerce, 22 Hankou Rd, Nanjing 210093, Jiangsu, Peoples R China.

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2021; 47 ():

Abstract

The platform owner and third-party sellers in a hybrid retail platform cooperate to generate consumer value and improve the platform's overall competi......

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